Solution Overview
Submitter: Gates Foundation
BMGF supports various digital decision making and services tools — like video-based agri-extension, market linkage platforms, scheme tracking systems, and livestock management solutions — to address challenges in market access, decision-making, and extension gaps, for improving productivity, farm price realization and system efficiency.
Key Features & Benefits
- Video-based agri-extension → Delivers timely, localized advisory to farmers, improving knowledge and practices.
- Market linkage platforms → Connects farmers to buyers and markets, boosting price realization and reducing dependency on middlemen.
- Web-based scheme monitoring (Bihar & Odisha-ADIDASS) → Tracks implementation challenges and gaps, enabling quicker government response and better scheme delivery.
- Livestock management solutions (LMIS) → Enhances animal health and productivity through digital tracking and advisory.
- Integrated agriculture platform (Konnect Odisha) → Connects diverse stakeholders (farmers, buyers, service providers) for streamlined coordination, better decisions, and stronger value chains.
Where It Works and Where It Can Work
Currently working in Bihar, Odisha, and Andhra Pradesh — relatively poor, agriculture-dependent states in India — these digital tools can be applied in countries better suited with internet access and smartphone penetration. In areas lacking connectivity, an agent-based model can replicate the approach, making it valuable wherever extension services and market access are weak, especially in agriculture-driven economies.
Evidence & Impact
It has improved access to ecosystem players, reduced information asymmetry, and enabled phygital access to farmer-centric services.
Scalability & Adoption Support
These solutions are low-cost and adaptable, allowing customization to local crops, livestock systems, and market needs. With proven models and early successes in India, they offer clear pathways for replication in other agriculture-dependent regions. In areas with limited connectivity, an agent-based approach using local agents with smartphones ensures effective last-mile delivery and adoption.
